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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Analytics and Reporting | 10% | - Monitor loyalty metrics and KPIs - Use Loyalty Management reporting features - Analyze member engagement and program performance |
| Topic 2: Partner Management | 10% | - Set up partner earning and redemption rules - Configure loyalty partners and relationships - Manage partner program participation |
| Topic 3: Loyalty Management Fundamentals | 15% | - Explain loyalty program types and structures - Describe the core concepts of loyalty management - Identify key business outcomes loyalty management drives |
| Topic 4: Points and Rewards Management | 20% | - Configure reward types and catalogs - Manage loyalty currency (points) operations - Implement point expiration and adjustment rules - Process point transactions (earning, redeeming, adjusting) |
| Topic 5: Member Management | 20% | - Create and manage loyalty program members - Implement member lifecycle stages - Manage member enrollment and registration - Configure member tiers and benefits |
| Topic 6: Loyalty Program Configuration | 25% | - Set up loyalty programs, rules, and promotions - Implement program mechanics and journey milestones - Design tier structures and qualification criteria - Configure earning and redemption rules |
Question 1
In which two scenarios should an Administrator use member engagement attributes?
A. Member buys apparel online and gets 400 bonus points if the member belongs to Gold Tier only.
B. Member is eligible for 'Bonus days" if the member constantly speeds more than $500 each month for a year.
C. Member attends three trainings between March 1st and April 30th to get 200 bonus points.
D. Member enrolls in "welcome aboard" promotion for free surprise gift every quarter.
Question 2
A hotel group has finished setting up its Loyalty program and now wants to provide its Loyalty members with live updates about their program membership. They are looking for a solution that lets members view their membership details whenever they want to, and expect that this can be implemented without a need for complex customization.
Using the available product features of Loyalty Management. Which three tasks should an Administrator implement to meet the Hotel group's requirements?
A. Add Loyalty lightning components to the site that show members their Loyalty program details, points balance, recent transactions, and currently assigned tiers.
B. Associate the site with the new Hotel Group Loyalty Program using API integration endpoints
C. Connect the website to the hotel's payment gateway
D. Associate the site with the new Hotel Group Loyalty Program
E. Create a site using the Experience Cloud site template called the Loyalty Member Portal
Question 3
A company is designing a new Loyalty Program to reward its members based on purchases and short-term and long-term engagement with the program.
Which two types of currency does Salesforce Loyalty Management offer out-of-the-box that can be configured to accomplish the company's Loyalty Program objectives?
A. Fixed Model and Qualifying Points
B. Non-Qualifying Points and Qualifying Points
C. Fixed Model and Activity Model
D. Non-Qualifying Points and Activity Points
Question 4
A new segment in Customer Data Platform (CDP) will be used for sending notification emails to members with the following requirements: - The mail is sent on the first day of the month to the members that will have their membership expire at the end of the same month, starting from the 1st of April to 30th of June
- member's expiry-date are standardized to the last day of the month.
Which two configuration options below should be used for the new segment to fulfill this segmentation requirement?
A. In "Segment Property", set "Publish Schedule" to "Don't Refresh".
B. In the Segmentation Rule, Use "LoyaltyProgramMember" as the Direct object, > Operator: "Next Number of days" = 30 for the "Membership Expiry Date" attribute.
C. In "Segment Property," set "Publish Schedule" to "24 hours" and the appropriate "Start Date" and "End Date
D. In the Segmentation Rule, Use "LoyaltyProgramMember" as the Direct object, > Operator: "This Month" for the "Membership Expiry Date" attribute.
Question 5
An airline's Loyalty program offers several ways to accrue points, including:
* Enrollment Bonus
* Member Referral
* Flight Purchase
* Additional information on the member profile.
The Salesforce Administrator must classify the different accrual transaction journals.
What should the administrator configure to meet these requirements?
A. Create a custom field on Loyalty Ledger object
B. Create a Journal Subtype for each case.
C. Create a custom field on transaction journal object
D. Create a Journal Type for each case.
Solutions:
| Question 1 Answer: B,C | Question 2 Answer: A,D,E | Question 3 Answer: B | Question 4 Answer: C,D | Question 5 Answer: D |
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