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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Using the chart, what is the most complete insight for Mid-Mart regarding the Snack Category?

A) The Snack Category is 5.0 points behind the Total Store and represents a $10,000 opportunity.
B) The Snack Category is 5.0 points behind the Total Store driven by the Club Channel and represents a
$10,000 opportunity.
C) The Snack Category is 5.0 points behind the Total Store.
D) The Snack Category is 5.0 points behind the Total Store driven by the AO Grocery Channel and represents a $10,000 opportunity.

2. What does Shrink % measure in inventory management?

A) The percentage of profit generated from promotional activities.
B) The percentage of inventory replenished to maintain stock levels.
C) The percentage of inventory sold during a specific time period.
D) The percentage of inventory lost due to theft, spoilage, damage, or administrative error.

3. What is the primary benefit of planning high-ROI promotions?

A) They reduce the need for vendor funding contributions
B) They eliminate the need for promotional frequency optimization
C) They ensure all shoppers receive the same promotional offers
D) They deliver stronger sales per dollar spent, maximizing return

4. What does store clustering in category management primarily involve?

A) Organizing retail stores alphabetically to simplify inventory management.
B) Grouping retail stores based on specific characteristics or attributes to manage them more efficiently.
C) Assigning identical product assortments to all stores regardless of location.
D) Focusing solely on increasing sales volume across all stores.

5. What is Midtown Mart's share of wallet (SOW) for Category X?

Table shown:

A) 27%
B) 25%
C) 60%
D) 75%

Solutions: