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| Section | Weight | Objectives |
|---|---|---|
| Tracking & Analytics | 8% | - Conversion tracking implementation - Reporting and campaign performance analysis |
| Account Configuration & Setup | 15% | - IP warm-up and ramp-up procedures - Initial account settings and configuration - Domain branding and delegation |
| Campaign & Program Management | 25% | - SMS and display campaigns - Subscription management configuration - Program design, management, testing and publishing - Campaign creation, configuration, testing and launch |
| Data Management | 20% | - Contact Lists, Supplemental Tables, Profile Extension Tables - Connect jobs for data import/export - Contact Event Data (CED) exports - Filters, Segment Groups, and Seed Groups |
| Personalization & Content | 20% | - Responsys Personalization Language (RPL) - Built-in functions and dynamic content - Document creation and management - Responsive email design |
| Deliverability & Integrations | 12% | - Integration with third-party systems - Data Gateway setup - Bounce processing, feedback loops and suppression - API authentication and scalability |
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