Adobe 9A0-412 Value Pack (Frequently Bought Together)

An analyst is running the standard "Pages" report and is applying the segment shown in the exhibit.

When applying the above segment to the "Pages" report, the analyst sees the following top 5 pages:
1. home
2. cart
3. products:electronics
4. search:computers:1
5. search:televisions:1
What change should be made to remove the non-search result pages from the pages report?

• A. Change the segment container from "Visit" to "Visitor"
• B. Run the "Pages" report with the internal search event in Workspace
• C. Run the "Pages" report with the internal search event in Reports
• D. Change the segment container from "Visit" to "Hit"

Site visitors must perform the following steps to complete a full conversion:
1. Start a registration form
2. Complete the registration form
3. Purchase a software package
4. Download the software package
The following variable are available in the company implementation:
Event1: form start
Event2: form complete
Event3: download
Purchase event
Campaign
Products
eVar1: from name and step
eVar2: download name
Orders
What action should the analyst take to analyze the path to conversion shown?

• A. Build the marketing channel report with final conversion rate
• B. Build a next page report
• C. Build a PathFinder report
• D. Build a custom event funnel

The social media manager sent an email to the analyst claiming that the latest report received has a lot lower conversion attribution to the organic social channel than expected. The analyst started to investigate and saw the information shown in the exhibit in the marketing channel manager:

What step should the analyst take next?

• A. Suggest adding a new organic social channel to the rule set as it is missing
• B. Investigate the conversion tracking as the marketing channel manager is set correctly.
• C. Explain to the social media manager that the last period had a low traffic from organic social
• D. Examine the report of question as the marketing channel manager has no effect on the social organic conversion attribution

The analyst needs to the deliver a daily report that details a full list of the most popular products as they were sold by their merchandising categories. Products can belong to multiple merchandising categories and sub categories.
Which statement below best explains why the daily scheduled delivery of a report direct from the Adobe Data Warehouse would be a better choice than scheduled report from Adobe Analytics Reports?

• A. Adobe Data Warehouse is the only location where reporting drill downs can occur
• B. Adobe Data Warehouse can provide all combinations of products, categories and sub categories
• C. Adobe Data Warehouse is the only tool that can deliver scheduled daily reports
• D. Adobe Data Warehouse can provide better data visualization in a delivered report

Using the classification rule builder, an analyst needs to create a classification report for marketing tracking codes by the campaign name value codes. Below is an example of several tracking codes, where the item between the underscores represents the campaign name:
1. paid-search_non-branded-phrases_jeans
2. social-media_brand-awareness_twitter
3. display-advertising_brand-awareness_media-site
4. affiliates_shipping-discounts_affiliate-network
What kind of classification rule should the analyst create?

• A. A Regular Expression where the rule contains "brand"
• B. A Delimiter rule that breaks the tracking code apart at the underscore, placing the second item in the classification
• C. A Contains rule that matches two underscores, pulling out the value between them
• D. A Regular Expression rule that matches the pattern of the 2 underscores, pulling out the value between them