Adobe AD0-E556 Value Pack (Frequently Bought Together)

An Adobe Marketo Engage Architect notices that the smart campaigns run slowly. The Campaign Queue in Marketing Activities is full of backlog campaigns. The alerts fire with a delay. All alert smart campaignsare triggered based on the first step of Change Data Value. All Batch campaigns use the Advanced Wait Properties at the first step to run the campaign every Monday at 8:00 PM PT.
Which steps should the Architect perform to scale the campaign execution?

• A. For campaigns sending alerts, move the Send Alert step to first. For batch campaigns, use batch campaign scheduler instead of Advanced Wait Properties.
• B. For campaigns sending alerts, add Sync to SFDC step to first. For batch campaigns, use normal Wait instead of Advanced Wait Properties.
• C. For campaigns sending alerts, move the Send Alert step to first. For batch campaigns, make sure that the wait time is less than 10 minutes.

A company has a meeting with a third party that wants to begin submitting leads captured through various channels. These leads are aware that the third party will share their information with the company and have provided consent through their engagement. The third party will send the leads through a REST API.
Which steps should the Adobe Marketo Engage Architect take to make sure that the REST API is set up correctly?

• A. Create API User Role, Create a new API User, Create new Launchpoint Service, Run a Call test with Identity and Endpoint
• B. Create API User Role, Use an existing API User, Create new Launchpoint Service, Run a Call test with Identity and Endpoint
• C. Create API User Role, Create a new API User, Create new Launchpoint Service, Run a Call test with Token and Endpoint
• D. Create API User Role, Use an existing API User, Create new Launchpoint Service, Run a Call test with Token and Identity

An Architect notices that deliverability is slowly decreasing over time. After pulling a year of reports, the Administrator notices that the number of emails per month has increased from 3 to 10. The unsubscribe rates nearly double each quarter. Per the CMO, the amount of marketing activity must remain the same.
Which two actions can the Architectr take to make sure emails reach people in their database? (Choose two.)

• A. Implement communication limits so people receive fewer emails
• B. Decrease behavior scores when someone unsubscribes from an email
• C. Make marketing emails operational so people who have unsubscribed continue to receive ^ communications
• D. Create a "marketable" smart list to include on every send that excludes multiple soft bounces
• E. Work with the marketing team to decrease the number of email sends per month

An Adobe Marketo Engage Consultant is reviewing all programs in an instance. Each campaign in each program contains at least three flow steps:
* If Acquisition Program is Empty, change Acquisition Program to the current program's name
* Change the status in the program (based on the action)
* Write an Interesting Moment
These flow steps happen in almost every campaign.
How can the Consultant edit the programs for scalability and efficiency?

• A. Create a global program and coordinating campaigns to update the acquisition program to the latest program touched
• B. Remove the program status change because this will be handled by the Acquisition Program update
• C. Create global Interesting Moments campaigns based on specific triggers and using tokens

A company has the native Adobe Marketo Engage sync with Microsoft Dynamics in place. The business consistently exceed their database limits. It needs to limit database growth and remove certain records from Marketo Engage.
Which two actions should the Marketing Operations team recommend to solve this issue? (Choose two.)

• A. Delete any Leads or Contacts from Marketo Engage in the sync with no email address or invalid '-' email address
• B. Work with the Dynamics CRM admin to hide certain records that should not be in the sync using '-' the Dynamics "inactive" functionality
• C. Block unwanted Leads and Contacts from the sync based on a set criteria using the Custom *-* Sync Filter functionality
• D. Block inactive Leads and Contacts from the sync using the Custom Sync Filter functionality
• E. Design an inactive monitoring process using scoring and have them removed from the sync by '-' Dynamics using the Custom Sync Filter functionality