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Salesforce AP-217 Exam Syllabus Topics:

Salesforce Media Cloud Accredited Professional Sample Questions:

1. A client is looking to adopt a new CRM solution to sell advertising products, starting with their Digital Content line of business. They sell standard digital ad products (digital banners, video inserts).
Using Media Cloud Advertising Sales Management (ASM), what is the most efficient approach for modeling these products?

A) Configure a product using Product Designer and associate the product to an Ad Space Specification.
B) Create a new Salesforce object for the Digital Ad Products specifications, link that object to the Product2 object, and configure the required products using the Product page layout.
C) Create the required characteristics of the products in the Product object and configure the required products using the Product page layout.
D) Configure an OmniScript that will retrieve the products from Google Ad Manager and will be used in sales processes.

2. A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business. During the creation of a media plan, a Consultant wants to see analytical insights using the View Insights button on the Add and Configure Placements screen.
Which system should the Consultant use to achieve this?

A) Custom Ad Server
B) Marketing Cloud Intelligence
C) Tableau
D) Google Ad Manager

3. A publishing company has an existing media plan creation process that was setup using OmniStudio a few months ago. A new requirement has come up where the user will be required to enter a new secondary budget field and this field should be stored with the rest of the media plan details.
On which object should a Consultant add this field so that it is stored with the rest of the media plan and can be added to the appropriate OmniScript?

A) Order
B) Quote
C) Opportunity
D) Media Plan Placement

4. Which core Salesforce object represents a media plan in Advertising Sales Management (ASM)?

A) Quote
B) Proposal
C) Opportunity
D) Media Plan

5. In Advertising Sales Management (ASM), what is the correct order of execution of the pre-built Industries Order Management orchestration plan components?

A) Create line items, create order, approve order, activate order, add creative
B) Create order, create line items, approve order, activate order, add creative
C) Create line items, create order, add creative, approve order, activate order
D) Create order, create line items, add creative, approve order, activate order

Solutions: