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The Marketing-Cloud-Developer certification exam is intended for professionals who have experience working with the Salesforce platform and are familiar with its various modules. They should also have a strong understanding of key marketing automation concepts and be proficient in using the Marketing Cloud's various tools and features.
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Earning the Salesforce Marketing-Cloud-Developer Certification is a valuable credential for developers who want to demonstrate their expertise in developing and implementing marketing solutions using Salesforce Marketing Cloud. Salesforce Certified Marketing Cloud Developer Exam (Marketing-Cloud-Developer日本語版) certification is recognized by employers and indicates that the certified individual has the skills and knowledge required to develop and implement custom solutions within the Marketing Cloud platform. Additionally, certified developers have access to exclusive Salesforce resources and support communities, which provides them with ongoing opportunities to learn and grow their skills.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
Salesforce Marketing-Cloud-Developer certification is an essential credential for professionals who specialize in marketing automation solutions using the Salesforce Marketing Cloud platform. Salesforce Certified Marketing Cloud Developer Exam (Marketing-Cloud-Developer日本語版) certification validates your knowledge and skills in designing and implementing data-driven marketing campaigns, managing customer journeys, and executing marketing automation solutions. With the increasing demand for marketing automation professionals, the Marketing-Cloud-Developer certification can help you advance your career and achieve your professional goals.
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| Section | Weight | Objectives |
|---|---|---|
| AMPscript and Server-Side JavaScript | 23% | - Use AMPscript functions for data manipulation - Write Server-Side JavaScript for custom functionality - Write AMPscript for email content personalization - Implement AMPscript in email, CloudPages, and landing pages - Debug and troubleshoot AMPscript and SSJS code |
| Platform Architecture | 15% | - Configure and use Query Activities - Build automations in Automation Studio - Design solutions using Journey Builder - Implement triggered send architectures - Create and manage CloudPages |
| Contact Handling | 14% | - Handle contact identity resolution - Use contact model concepts effectively - Manage contact attributes and data - Implement contact segmentation and filtering |
| Data Modeling | 16% | - Define contact data structure and contact key - Utilize Data Views for data access - Design and implement data models using Data Extensions - Implement data import and export processes - Implement data relationships (one-to-one, one-to-many) |
| Security and Data Governance | 12% | - Apply data retention policies - Manage API key security and OAuth flows - Configure data privacy and compliance settings - Implement role-based access controls |
| Marketing Cloud APIs | 20% | - Work with API endpoints for data operations - Create and manage API integrations - Utilize REST and SOAP APIs for integrations - Implement API authentication methods |
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