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IBM P8010-096 Exam Syllabus Topics:
| Section | Weight | Objectives |
| Offers, Campaign Execution and Scheduling | 15% | - Campaign scheduling and execution
- Batch and real-time processing
- Offer creation and management
- Performance monitoring and reporting
|
| Data Management and Audience Configuration | 20% | - Duplicate suppression and householding
- Data source mapping and integration
- Audience levels and audience tables
- Contact and response history tracking
|
| Administration, Security and Troubleshooting | 10% | - User roles and permissions
- System maintenance and tuning
- Configuration utilities (configTool, unica_actrg)
- Log files and error handling
|
| Flowchart Design and Process Logic | 25% | - Target Cell Spreadsheet usage
- Select, Merge, Segment, and Audience processes
- Snapshot, Mail List, and Call List processes
- Building and editing flowcharts
|
| Unica Campaign Architecture and Configuration | 30% | - Marketing Platform integration
- Server and web application setup
- Database configuration and connections
- System architecture overview
|
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
1. In Unica Campaign, before you run a flowchart what must a user make sure is/are correctly configured?
A) Campaign code
B) Processes
C) Flowchart name
D) Cell reports
2. What does a customer use in order to see a single view of all active flowcharts in Unica Campaign?
A) Cognos reports
B) Scheduled Runs
C) Operational monitoring
D) Scheduled definitions
3. In Unica Campaign, what type of interface is used to invoke the Unica Campaign Server Manager utility (which allows you to connect to the Unica Campaign listener, view all currently open flowcharts and their states, view and set environment variables, run flowcharts, and suspend/resume flowcharts)?
A) Affinium Manager
B) Framework Manager
C) Command line
D) Campaign Listener
4. In a Unica Campaign flowchart, what type of process lets you "propose contacts" to another Unica application that then will sort through those contacts (along with other contacts from other campaigns) and then outputs a final list of contacts to maximize overall organizational contact effectiveness?
A) Response process
B) Extract process
C) Track process
D) Optimize process
5. Which tab does a customer use to run a report in Unica Campaign to obtain information on a Campaign, offer, cell or segment?
A) Summary Tab
B) Flowchart Tab
C) Analysis Tab
D) Target Cells Tab
Solutions:
Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: D | Question # 5 Answer: C |