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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. Which groups typically require customized training in Marketo? (Choose two)

A) Sales Executives
B) Marketing Specialists
C) IT Administrators
D) Data Analysts

2. The team that handles the CRM pipeline of MQLs from Demo Requests reports a sudden drop in new leads in their queue. The issue is found to be caused by many new Person records in Marketo Engage that are not being tagged with Source. However, no other information has been found. These records might have a different Source.
Which steps should an Adobe Marketo Architect take to find the core issues?

A) Audit CRM integration settings to ensure accurate person source tagging
B) Test all individual ways Person records can be created through social Test CRM and web to see if there are issues Check Admin trail for poor list imports to see who could be importing poor data
C) Create a Performance report to capture all numbers over time
Cross reference with Program Analyzer using the Program view
Channel Filter to see which programs are likely causing issues
D) Check Activity Logs of affected records
Ask/find a small sample of affected records for reference
Build Smart Lists based off findings to see if findings cover all affected Person records

3. What is the most critical aspect of designing an efficient data schema in Marketo?

A) Using only static lists for segmentation
B) Ensuring field mappings align with external systems
C) Limiting data fields to mandatory inputs
D) Avoiding relational data structures

4. Which report helps assess the success of an engagement program?

A) Engagement Stream Performance Report
B) People Performance Report
C) Program Performance Report
D) Email Performance Report

5. When should partitions be used in Marketo?

A) When personalizing templates for small audiences
B) When using static lists exclusively
C) When organizing campaigns by engagement type
D) When managing global leads across multiple regions

Solutions: