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IBM M8010-246 Exam Syllabus Topics:

IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. What are the key technology requirements for effective cross-channel, interactive, marketing?

A) Web browser, mobile applications, social platform, data mining.
B) Unica, Coremetrics, SPSS, Cognos.
C) Customer awareness, central decisioning, cross-channel execution, enterprise marketing operations.
D) eCommerce, POS, kiosk, call center.

2. What is one key benefit of the collaboration network?

A) Rapid partner on-boarding.
B) Reduced employee turn-over.
C) Best-of breed product design.
D) Understanding customer preferences.

3. Online ad optimization, i.e. AdTarget, would be an example of which capability within the cross-channel, interactive marketing engine?

A) Decisioning
B) Execution
C) Integrated Operations
D) Awareness

4. Which of these provides shopping flow optimized for smart phones, eMarketing spots tailored to mobile users and cross channel shopping/fulfillment capability?

A) Commerce light.
B) Mobile starter store.
C) Mobile framework.
D) Mobile shopping studio.

5. Which of the following software products is NOT a part of Smarter Commerce 'Buy' offerings?

A) Sterling Transportation Management
B) Sterling Order Management
C) ILOG Logistics Optimization
D) Sterling Supply Chain Visibility

Solutions: