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Salesforce Marketing-Cloud-Administrator is a certification exam that is designed for professionals who want to demonstrate their expertise in using Salesforce Marketing Cloud. Marketing-Cloud-Administrator exam is intended to validate an individual's knowledge and skills in various areas related to marketing automation, data management, email marketing, and campaign management using Salesforce Marketing Cloud. Marketing-Cloud-Administrator exam focuses on testing the candidates' knowledge and understanding of the platform's features and functionalities, as well as their ability to implement effective marketing strategies using Salesforce Marketing Cloud.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-admin---MCE-Admn-201
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To pass the Salesforce Marketing-Cloud-Administrator exam, you need to have a deep understanding of Marketing Cloud concepts and features. You need to have practical experience in implementing Marketing Cloud solutions and be able to troubleshoot issues that may arise during the implementation process. You also need to be familiar with the best practices for Marketing Cloud administration, including data management, security, and compliance.
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Salesforce Marketing-Cloud-Administrator Exam Syllabus Topics:
| Section | Weight | Objectives |
| Channel Management | 15% | - Email Channel
- 1. Sender profiles and delivery settings
- 2. Authentication: SPF, DKIM, DMARC
- 3. Deliverability configuration
- Other Channels
- 1. Social Studio integration
- 2. Web and advertising channels
- 3. MobileConnect and SMS setup
|
| Setup | 38% | - Account Configuration
- 1. Integration setup
- 2. Global settings and preferences
- 3. Branding and account settings
- Security and Access
- 1. User roles and permissions
- 2. Audit trail and monitoring
- 3. Login security and IP restrictions
- 4. Data protection policies
- Business Units
- 1. Structure and hierarchy
- 2. Sharing and access rules
- 3. Configuration and management
|
| Subscriber Data Management | 32% | - Data Segmentation
- 1. Audience building
- 2. Query activities and SQL basics
- 3. Filters and groups
- Data Operations
- 1. Data quality and deduplication
- 2. Import and export methods
- 3. Retention and privacy management
- Data Structures
- 1. Contact Builder and data models
- 2. Data relationships and keys
- 3. Lists and data extensions
|
| Maintenance and Troubleshooting | 15% | - System Maintenance
- 1. Troubleshooting common issues
- 2. Performance monitoring
- 3. Reporting and analytics
- Automation Studio
- 1. Activity types and workflow
- 2. Error handling and recovery
- 3. Scheduling and monitoring
|