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[2021] Marketing-Cloud-Administrator PDF Questions - Perfect Prospect To Go With PracticeTorrent Practice Exam
NEW QUESTION 17
Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year. What action should be taken to populate the Einstein Engagement Scoring Dashboard?
- A. Select the channels (Emails, Push, SMS) to report on then click Activate
- B. Click Deploy and results are available immediately
- C. Select one of the Predictive Algorithms then click Deploy
- D. Click Activate and wait for an email notification
Answer: C
NEW QUESTION 18
A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email.
What should the admin do to ensure only specific Contacts are synced?
- A. Filter records created after a specified date
- B. Filter existing records in All Subscribers
- C. Filter records on a Boolean field
- D. Filter records on a formula field
Answer: C
NEW QUESTION 19
A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?
- A. Keyword is used within another business unit
- B. Keyword fails to meet content standards
- C. Keyword is a reserved word
- D. Keyword has too many characters
Answer: A
NEW QUESTION 20
Which three considerations should be made when setting up Distributed Marketing?
Choose 3 answers
- A. The DM administrator Profile is required to access Distributed Marketing.
- B. Default options can be set up for the greeting in the email.
- C. Messages can be sent to Contacts, Leads, and Person Accounts.
- D. Business users can select any email at time of send.
- E. A journey can be connected to one or more Campaigns.
Answer: C,D,E
NEW QUESTION 21
While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?
- A. Apply the appropriate user mappings in the CRM configuration
- B. Reset al passwords to force new tokens
- C. Apply the administrator and Marketing Cloud Administrator permission sets to user
- D. Apply the Marketing Cloud for AppExchange User option as well
Answer: C
NEW QUESTION 22
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?
- A. Web and Mobile Analytics
- B. Advertising Studio
- C. Parameter Manager
- D. Personalization Builder
Answer: C
NEW QUESTION 23
Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success?
Choose 3 answers
- A. Set the period to a fixed date in the Data Retention Policy
- B. Apply an appropriately-scoped Data Retention period
- C. Log all variable data captured in emails at send time
- D. Log attribute data necessary for auditing communications
- E. Add custom fields not included in the Send Log Template
Answer: B,D,E
NEW QUESTION 24
Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
- A. Campaign Email Tracking Report
- B. Email Performance Over Time Report
- C. Email Send Report
- D. Account Send Summary Report
Answer: D
NEW QUESTION 25
Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.
What would the decrypted data be after the File Transfer Activity completes?
- A. Target Data Extension
- B. Safehouse
- C. Original SFTP folder
- D. Selected SFTP folder
Answer: D
NEW QUESTION 26
The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.
Which three items will Validate check in an email message?
Choose 3 answers
- A. Grammar and spelling in the email text is correct.
- B. Words or phrases used may trigger spam filters.
- C. Each content area specified in a dynamic content rule exists.
- D. Correct syntax is used on any AMPScript in the email's code.
- E. Personalization strings map to attributes or data extension fields
Answer: C,D,E
NEW QUESTION 27
Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.
What consideration could account for this behavior?
- A. The email address in All Subscribers is prioritized.
- B. The data extension was not configured as sendable.
- C. Contact Builder was not configured properly.
- D. Data retention settings were incorrect in the data extension.
Answer: A
NEW QUESTION 28
Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave How should NTO create a new user to fill in?
- A. Disable the campaign manager's user and create a new user
- B. Transfer the campaign manager's permissions to a new user
- C. Deactivate the campaign manager's license and assign it to the new user
- D. Delete the campaign manager's user and create a new user
Answer: A
NEW QUESTION 29
A user asks a Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.
What should the admin do to resolve the issue so the user can send an email?
- A. Edit permissions and deselect Deny for Email Sending!
- B. Remove the Marketing Cloud Viewer Role
- C. Edit permissions and Grant permissions to Send
- D. Add the Role Marketing Cloud Channel Manager
Answer: C
NEW QUESTION 30
Northern Trail Outfitters (NTO) has the Discover Reporting Tool.
Which two report types could help NTO drive their mobile adoption strategy?
Choose 2 answers
- A. Deliverability Complaint Rate
- B. Email Sending Performance Report
- C. Time Between Send and Engagement
- D. Email Performance by Device
Answer: B,D
NEW QUESTION 31
Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.
Which feature should they use?
- A. Master-detail relationship to Contacts
- B. Lookup reference to Contact Object
- C. Field Level Encryption
- D. Tokenized Sending
Answer: D
NEW QUESTION 32
A Marketing Cloud admin is configuring the MarketingCloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders:
- Customers contains information about subscribers including Email Address, First Name, Last name.
- Orders contains information about the orders and includes the unique identifier of the customer In which two ways should the admin configure Data Designer to allow this data to be used within a Journey?
Choose 2 answers
- A. Link the Orders data extension to the Customers data extension using a One-to-Manyrelationship
- B. Linkthe Customers data extension to the data model using Customer ID
- C. Link the Customers data extension to the data model using Email Address
- D. Link the Orders data extension to the Customers data extension using a Many-to-Many relationship
Answer: A,B
NEW QUESTION 33
A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.
Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.
Which two components are appropriate for this solution?
Choose 2 answers
- A. Data Extension with double opt-in status defined.
- B. Microsite with Smart Capture to store entrants on a data extension.
- C. Send Email Activity with a link to a subscription center.
- D. Microsite with Web Collect to store entrants on a data extension.
Answer: A,B
NEW QUESTION 34
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.
Which workflow should meet these requirements?
- A. File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- B. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- C. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- D. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
Answer: C
NEW QUESTION 35
A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?
- A. Marketing Cloud Connect
- B. Parameter Manager
- C. AMPscript for Marketing Cloud
- D. Google Analytics 360
Answer: B
NEW QUESTION 36
Northern Trail Outfitters has noticed an issue with their sends today.
Which two links in Setup Home could be used to troubleshoot the issue?!
Choose 2 answers
- A. System Status
- B. Create Support Case
- C. Help and Training
- D. Failed Sends
Answer: A,C
NEW QUESTION 37
A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which three considerations should the admin review before making this update?
Choose 3 answers
- A. Security risk of unauthorized users for longer timeout settings
- B. Typical length of time users spend in Marketing Cloud
- C. Best practice suggests a 20-minute timeout setting
- D. Frustration of users upon timeouts
- E. Change impacts all users
Answer: A,C,E
NEW QUESTION 38
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