[Dec 04, 2024] Free Microsoft Dynamics 365 MB-220 Official Cert Guide PDF Download
Microsoft MB-220 Official Cert Guide PDF
Microsoft MB-220 exam covers various topics such as configuring marketing applications, creating and managing marketing content, managing leads and customer journeys, analyzing marketing data, and integrating Dynamics 365 with external marketing applications. MB-220 exam is structured to test the candidate's ability to design and implement marketing solutions that meet the needs of businesses and organizations of all sizes.
Microsoft MB-220 Exam has been designed to test an individual’s expertise in various aspects of marketing automation and customer engagement. It includes an evaluation of the candidate’s knowledge on topics such as segmentation, email marketing, customer journeys, lead gen, lead scoring, event management, marketing insights, and analytics. If you are looking to elevate your career in the field of marketing automation, taking the MB-220 exam is a great way to demonstrate your knowledge and get certified as a Microsoft Dynamics 365 Marketing Functional Consultant.
The MB-220 certification exam is an excellent option for individuals interested in pursuing a career as a Microsoft Dynamics 365 Marketing Functional Consultant. MB-220 exam tests your knowledge and skills in marketing automation, lead management, email marketing, event management, and insights and analytics using Microsoft Dynamics 365 marketing capabilities.
NEW QUESTION # 25 
You are a marketing administrator.
You need to edit a web page that contains a form used for holiday offers. The page and form are visible to the outside world.
Which five steps, in order, are needed to complete your task? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation:
NEW QUESTION # 26
You create a customer survey. Contoso wants to make sure that the survey is accessible to their sales team.
You use the survey as part of a customer journey, where you have written conditional logic to create leads based on the survey responses from each contact. These leads will be processed by Contoso's Sales team.
The sales team wants to send out surveys whenever they qualify a Lead. Contoso does not want the sales team to have access to the Dynamics 365 Customer Voice app.
What should you do to achieve this goal?
- A. 1. Click on "Enable Customer Voice on Sales Hub".
2. Members of the Sales team can send the survey manually from a Sales Hub app by clicking on the
"Send Survey" button on the Lead record. - B. 1. Enable the Dynamics 365 Customer Voice application from the environment in Microsoft Dataverse to enable the feature for all licensed Dynamics 365 applications.
2. Create a Power Automate flow to send a survey automatically every time a lead is qualified. - C. 1. Enable the Dynamics 365 Customer Voice application from the environment in Microsoft Dataverse to enable the feature for all licensed Dynamics 365 applications.
2. Members of the Sales team can send the survey manually from a Sales Hub app by clicking on the
"Send Survey" button on the Lead record. - D. 1. Install the "Send Customer Voice survey from Dynamics 365 app" in the Sales Hub app.
2. Members of the Sales team can send the survey manually from a Sales Hub app by clicking on the
"Send Survey" button on the Lead record.
Answer: B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-voice/send-survey-from-dynamics-365
NEW QUESTION # 27 
The VP of Marketing has been assigned to create you a new lead scoring model for Contoso, Ltd. based on recently-adopted marketing targets.
Which five steps in sequence are required to design and set up your lead scoring model in Dynamics 365?
(Choose five.) To answer, move the appropriate actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/score-manage-leads
NEW QUESTION # 28
You are a marketing analyst at Contoso, Ltd. The sales manager wants to post a Microsoft Dynamics 365 Customer Voice feedback survey on the company website.
The sales manager wants the entire survey to display statically in a page on the site.
What should you do?
- A. Add the inline embed code for the survey to the web page.
- B. Add the pop-up window embed code for the survey to the web page.
- C. Add The button embed code for the survey to the web page.
- D. Add the HTML source code for the survey to the web page.
Answer: A
NEW QUESTION # 29 
You have a subscription to Dynamics 365 for Marketing.
You need to recommend which analytics tools should be used for each channel measured by your subscription.
Which analytics tools should be used for seeing the data by contact or by lead? Each tool may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/insights#categories
NEW QUESTION # 30
Your company decides to set up a Lead Scoring model. They would like to score leads based on a condition.
Which two conditions follow the Fixed Rule Category? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. based on zip code
- B. an event for which the contact registered
- C. based on age
- D. clicking on an email advertisement
Answer: A,C
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/score-manage-leads
NEW QUESTION # 31
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution-After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen. You created a custom table and added it to your Microsoft Dynamics 365 Marketing application.
A few days later, you create a new system chart for the table. Users report that they are unable to select this chart when they select Show Chart from a table view screen. You need to make the chart available for users to view in the app.
Solution: Add the chart to a dashboard in the app.
Does this meet the goal?
- A. No
- B. Yes
Answer: A
NEW QUESTION # 32
As a Marketing Administrator you have been tasked with automatically creating leads based on interactions your marketing contacts have with your organization.
What are two ways the system can create leads from the same marketing contact? (Choose two.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. It can automatically create one per interaction that indicates a level of interest in a product or service.
- B. It can automatically create one per visit to a customer journey that is configured to create leads automatically.
- C. It can automatically create only one; each marketing contact equates to one lead.
- D. It can automatically create one per visit to a landing page that is configured to create leads automatically.
Answer: B,D
Explanation:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/marketing/lead-lifecycle
NEW QUESTION # 33 
You are a functional consultant. You need to edit a live web page that contains a form used for holiday offers.
The page, and form, are visible to the outside world.
Which five steps, in sequence, are needed to complete your task? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/create-deploy-marketing-pages
NEW QUESTION # 34
As the Dynamics 365 Marketing functional consultant, it is your responsibility to make sure your company stays within the quota limits defined by your subscription. The current subscription includes a quota of 10,000 contacts and 100,000 Marketing email messages.
Your manager wants you to create a monthly report showing usage.
When you navigate to Quota Limits, which items will you be viewing to create the required report? To answer, drag the appropriate element to the correct data point. Each element may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
Answer:
Explanation:
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/quota-management
NEW QUESTION # 35
You are a marketing professional for Contoso, Ltd.
You have set up a webinar event showcasing the new features of a new product. On the event record, you have set Allow anonymous registrations to Yes. When you check the portal website, you notice that you must create a registration account to register for the event.
Why might the event require you to register anonymously, despite the setting above?
- A. Your portal is a site hosted by Dynamics 365 Portals.
- B. Your portal is a site hosted externally.
- C. Your portal is Dynamics Native Portal.
- D. You must republish the event.
Answer: B
Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-event- portal
NEW QUESTION # 36
Your company's marketing department recently started using the built-in Microsoft Teams integration to create chats and collaborate between colleagues on the different entities in real-time marketing.
in reviewing the feature, the marketing director tells you that members of the marketing team are unable to collaborate and create a connected chat when working on marketing forms within the Dynamics 365 Customer Insights - Journeys application.
You need to explain why the team members are experiencing this behavior.
What should you tell the marketing director?
- A. Connected chats are only enabled for a specific set of default record types.
- B. Connected chats for non-default entities can only be set up from the Teams application.
- C. Connected chats must be specifically enabled for the marketing form entity from the Entity settings.
- D. Connected chats must be specifically enabled for the marketing form entity from the Teams Chat settings.
Answer: A
NEW QUESTION # 37
Based on ProseWare's licenses and subscriptions, which two items are within allowed limits? Each answer
represents a complete solution.
- A. Marketing Emails Sent = 1,755,983
- B. Marketing Contacts = 24,500
- C. Litmus inbox Previews = 100 per month
- D. Australia Business Unit has 10 regular Users and 1 Administrator User
Answer: A,B
NEW QUESTION # 38
You are a functional consultant working at a company that is running campaigns on LinkedIn.
You have been tasked with syncing leads from LinkedIn to Dynamics 365 Marketing.
You would like all leads acquired from your LinkedIn campaigns to create a new Lead and Contact record in Dynamics 365 Marketing. You do not want duplicates created when they are existing Leads and Contacts in the system.
Which five steps should you perform in sequence? To answer, move the appropriate steps from the list of steps to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation:
Graphical user interface, text Description automatically generated with medium confidence
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/linkedin-lead-gen-integration
https://docs.microsoft.com/en-us/dynamics365/marketing/linkedin-configuration
NEW QUESTION # 39
As the Dynamics 365 Marketing functional consultant, it is your responsibility to make sure your company stays within the quota limits defined by your subscription. The current subscription includes a quota of 10,000 contacts and 100,000 Marketing email messages.
Your manager wants you to create a monthly report showing usage.
When you navigate to Quota Limits, which items will you be viewing to create the required report? To answer, drag the appropriate element to the correct data point. Each element may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
Answer:
Explanation:
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/quota-management
NEW QUESTION # 40
Your colleague has an upcoming product launch. They heard from the marketing operations team that they cannot go live with the launch email because the instructions provided are missing a required element.
The message created already has the following elements;
* a subscription center link
* a physical address
* a valid from name and from address
* an HTML body
* a plain text version
The instructions told the marketing operations team to use {{contact.emailddress1}} in the "To" field. All videos and images were present in the library, and there are no dynamic expressions in the email.
You need to help identify the missing element.
What should also be included in the instructions?
- A. a preheader
- B. a-reply-to'address
- C. a subject line
- D. A/B test elements
Answer: B
NEW QUESTION # 41
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