Real C-C4H260-01 Exam PDF Test Engine Practice Test Questions
SAP C-C4H260-01 Real 2022 Braindumps Mock Exam Dumps
SAP C-C4H260-01 Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books |
|---|---|
| Campaign and Journey Orchestration > 12% | Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content and landing pages as well as the options available for executing campaigns. |
| Extensibility > 12% | Explain varous extensibility options and ways to implement them |
| Marketing Planning and Performance < 8% | Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options. |
| Integration and Data Upload > 12% | Explain the concepts when integrating SAP Marketing Cloud with other solutions like SAP Sales Cloud, SAP Commerce Cloud etc. Additionally know how to monitor integration errors. Describe how to set up integration scenarios and the ways to integrate ERP in context of Marketing Resource Management. |
| Marketing Analytics < 8% | Explain the Analytics and Report Gallery including Analytics Stories and Operational Reports. Describe the concept of CDS views and how to build you own customized Analytics Stories and Reports. |
| Business Administration 8% - 12% | Setup Marketing Permissions Checks and configure workflows for business objects. Explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs. |
| Dynamic Customer Profiling > 12% | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record and Score Builder capabilities. |
| Segmentation 8% - 12% | Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups. |
| Lead- and Account-Based Marketing < 8% | Describe Contac to Lead-Opportunity process. Explain the Account Based marketing process as well as the process of defining a new lead stage. Set up data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. |
NEW QUESTION 46
You can perform extensibility on SAP Marketing Cloud with the help of the following activities: Export standard or custom business object tables to an SAP HANA system. Export an existing graphical calculation view along with the associated views and tables. Import the calculation views that are modeled in an SAP HANA system. Which app can you use to do these activities?
- A. User Interface Adaptation app
- B. Custom Fields and Logic app
- C. Add Custom View app
- D. Custom CDS Views app
Answer: B
NEW QUESTION 47
Which term describes a campaign that uses e-mail and external platforms such as Data Management Platform (DMP)?
- A. E-mail Campaign
- B. External Campaign
- C. Multichannel Campaign
- D. Trigger-based Campaign
Answer: C
NEW QUESTION 48
When it comes to best practices and how to configure your data sources, what needs to be considered with regard to interactions? Note: There are 2 correct answers to this question.
- A. Use standard interaction types where possible.
- B. Load interactions before creating the respective contacts.
- C. Use the same interaction types for the same events.
- D. Load master data and transactional data in one package for a given API.
Answer: C
NEW QUESTION 49
Which types of campaign and target group cannot be associated? Note: There are 2 correct answers to this question.
- A. A trigger-based campaign cannot be associated with a static target group
- B. A multi-channel campaign cannot be associated with a dynamic target group.
- C. A trigger-based campaign cannot be associated with a live target group.
- D. A trigger-based campaign cannot be associated with a dynamic target group. (Correcto)
Answer: A,D
NEW QUESTION 50
You can perform extensibility on SAP Marketing Cloud with the help of the following activities: Export standard or custom business object tables to an SAP HANA system.Export an existing graphical calculation view along with the associated views and tables.Import the calculation views that are modeled in an SAP HANA system.Which app can you use to do these activities?
- A. Maintain Certificate Trust ListContent Studio
- B. Campaign Execution BlacklistSender Profiles
- C. User ListsCampaign Execution Whitelist
- D. Campaign Execution WhitelistSender Profiles
Answer: D
NEW QUESTION 51
How does SAP Marketing Cloud support services with long term agreements? Note: There are 2 correct answers to this question.
- A. By triggering up-selling to higher valued product bundles
- B. By allocating budget for marketing activities and plan budgets
- C. By grouping marketing objects, such as programs and campaigns
- D. By running campaigns to prolong contracts
Answer: A,D
NEW QUESTION 52
Which application can be used to perform the following tasks?View import messages across the landscape and decide what action to take.Correct errors in the Marketing or in the source systems in a timely fashion and restart imports.Analyze imports and messages by multiple dimensions, and quickly resolve issues.Identify system issues that may have been previously hidden.
- A. Application Log
- B. Browse Contact Data
- C. Import Monitor
- D. Data Load Monitor
Answer: C
NEW QUESTION 53
In your SAP Marketing Cloud system, the e-mail address is configured as "shareable". Hence, more than one customer can have the same email address. For each e-mail address you want to send out a newsletter only once. Where would you assign the retention period when using the random operation?
- A. Target group configuration General settings
- B. Target group configuration Settings for individual segmentation objects
- C. Target group configuration Mapping of segmentation object keys to member components
- D. Target group configuration Default segmentation objects for individual member types
Answer: D
NEW QUESTION 54
Which Core Data Services (CDS) view types are typically called by analytical tools such as SAP Analytics Cloud or the Query Browser?
- A. Consumption views
- B. Basic views
- C. Reuse views
- D. Composite views
Answer: A,D
NEW QUESTION 55
What are the characteristics of rule models in rule-based scores? Note: There are 2 correct Answers to this question.
- A. They contain model fits within one score.
- B. They contain several rules.
- C. They contain different scopes.
- D. They contain several scores.
Answer: B,D
NEW QUESTION 56
A B2B company did a redistribution in their SAP ERP system where each account received a new account team member. They need to change the data within SAP Marketing Cloud in order to continue their current campaigns. What Odata Services should be used to perform the update? Note: There are 2 correct Answers to this question.
- A. API_MKT_INTERACTION_SRV
- B. API_MKT_CMPGN_SUCCESS_IMPORT_SRV
- C. CUAN_BUSINESS_PARTNER_IMPORT_SRV
- D. API_MKT_CONTACT_SRV
Answer: B,C
NEW QUESTION 57
Your customer wants to improve the business process between marketing and direct or indirect sales areas. You recommend implementing the SAP Sales Cloud integration. Which business processes can you realize by integrating SAP Marketing Cloud and SAP Sales Cloud? Note: There are 2 correct answers to this question.
- A. A delta load of all changes to existing opportunities in SAP Marketing Cloud triggers the creation of opportunity interactions in SAP Sales Cloud.
- B. For each lead sent through the campaign, SAP Marketing Cloud creates an opportunity interaction that is assigned to a respective contact.
- C. For each lead sent through the campaign, SAP Marketing Cloud creates a lead interaction that is assigned to a respective contact.
- D. Campaign automation in SAP Marketing Cloud triggers the creation of leads in SAP Sales Cloud.
- E. A delta load of all newly created opportunities in SAP Sales Cloud triggers the creation of opportunity interactions in SAP Marketing Cloud.
Answer: C,D
NEW QUESTION 58
In SAP Marketing Cloud, you can leverage custom fields to create your own scores and display them on the profile. Which business contexts can you choose in custom field creation so that you can use them for your score?
Note: There are 2 correct Answers to this question.
- A. Marketing: Corporate Account
- B. Marketing: Interactions
- C. Marketing: Contact
- D. Marketing: Contact and Corporate Account
Answer: B,D
NEW QUESTION 59
Your customer is a manufacturer that currently executes campaigns for both B2B and B2C contacts. Which system flags store the business relationships of these contacts? Note: There are 2 correct answers to this question.
- A. IsContact
- B. SAPERPAccountld
- C. IsConsumer
- D. SAPCRMBusinessPartnerld
Answer: A,C
NEW QUESTION 60
In SAP Marketing Cloud, you can leverage custom fields to create your own scores and display them on the profile. Which business contexts can you choose in custom field creation so that you can use them for your score? Note: There are 2 correct answers to this question.
- A. Marketing: Corporate Account
- B. Marketing: Interactions
- C. Marketing: Contact
- D. Marketing: Contact and Corporate Account
Answer: B,D
NEW QUESTION 61
When the system processes imported contact data and uses it to build best records and enrich contacts, it normally uses a matching origin ID or an identification-relevant ID. Which parameters can be combined to match the datasets if these are not available?
- A. Additional ID and the contact's address
- B. Shareable ID and Additional ID
- C. Additional ID and the contact's full name
- D. Shareable ID and the contact's full name
Answer: C
NEW QUESTION 62
You want to load your contacts from SAP CRM, SAP Commerce, and Facebook into SAP Marketing Cloud. Based on the assumptions below, what would be your setup?. On Facebook, a customer can have multiple profiles.SAP CRM is the most trustworthy source of information.
- A. SAP CRM Priority = 10, one per contact = NoSAP Commerce Priority = 25, one per contact = YesFacebook Priority = 45, one per contact = No
- B. SAP CRM Priority = 45, one per contact = NoSAP Commerce Priority = 25, one per contact = YesFacebook Priority = 10, one per contact = No
- C. SAP CRM Priority = 10, one per contact = YesSAP Commerce Priority = 25, one per contact = YesFacebook Priority = 45, one per contact = Yes
- D. SAP CRM Priority = 45, one per contact = YesSAP Commerce Priority = 25, one per contact = YesFacebook Priority = 10, one per contact = No
Answer: A
NEW QUESTION 63
You have defined several marketing areas for campaign execution in your SAP Marketing Cloud system.
What steps do you have to execute to send birthday e-mails to all contacts across those marketing areas?
- A. Create Target Groups, Campaigns, and Content by marketing area and communication category.
- B. Create Target Groups, Campaign templates, and Content templates by marketing area.
- C. Create Target Groups, Campaigns, and Content by marketing area.
- D. Create one Target Group, Campaign, and Content for all marketing areas.
Answer: A
NEW QUESTION 64
Your customer has requirements that can be fulfilled by creating custom fields in SAP Marketing Cloud.
These fields will also receive data from an external application through SOAP services. Which business contexts support such an enhancement? Note: There are 3 correct Answers to this question.
- A. Marketing: Corporate Account
- B. Marketing: Interaction Product
- C. Marketing: Contact
- D. Marketing: Product Category
- E. Marketing: Interaction
Answer: B,E
NEW QUESTION 65
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SAP C-C4H260-01 Exam Description:
The "'SAP Marketing Cloud (2002) Implementation" certification exam verifies that the candidate has the fundamental and core knowledge required for the technology consultant profile. This certificate proves that the candidate has an overall understanding and can implement the knowledge practically in projects to contribute to the success of the planning and implementation phases in a mentored role. Previous project experience is not necessarily a prerequisite to pass this exam.
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