VALID Marketing-Cloud-Email-Specialist Exam Dumps For Certification Exam Preparation
Marketing-Cloud-Email-Specialist Dumps PDF 2023 Strategy Your Preparation Efficiently
Topics of Salesforce Marketing cloud email specialist Exam
Aspirants must know the exam topics before they start of preparation. Because it will really help them to prepare for below concepts Marketing cloud email specialist exam dumps will include following topics :
1. Email Marketing Best Practices (15%)
- Given a customer scenario, apply best practices of communicating with a population.
- Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign.
- Given a customer scenario, differentiate elements of an email that can impact message deliverability.
- Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.
- Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.
2. Email Message Design (13%)
- Given the desired output functionality, recommend methods for creating responsive emails.
- Given the desired output requirements, recommend strategies to A/B test email elements.
- Given a customer scenario, recommend email design best practices to implement.
- Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
- Given an email message design, determine the correct use of Approvals.
3. Content Creation and Delivery (18%)
- Given a scenario, create and customize an email message to meet a customer's need.
- Describe various send capabilities in the Email application.
- Given a scenario, know how to manage content needed to deploy a customer's email campaign.
- Given a scenario, send and deploy an email campaign to meet the customer requirement.
4. Marketing Automation (19%)
- Given a customer scenario, recommend the appropriate marketing automation solution.
- Given a scenario to manage customer data, configure the appropriate marketing automation tools.
5. Subscriber and Data Management (28%)
- Given a customer's business requirements, determine how to import data into Marketing Cloud as per best practices.
- Given a customer's business requirements, configure segmentation tools to accurately model subscribers and data.
- Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud.
- Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.
6. Tracking and Reporting (7%)
- Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
- Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports.
- Given an email campaign, describe the steps involved to analyze the performance results.
NEW QUESTION 14
Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email.
Which setting should be configured in a send to identify the line of business sending the message?
- A. Sender Authentication Package
- B. Brand Builder
- C. Sender Profile
Answer: B
NEW QUESTION 15
A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within content slot?
- A. Configure restrictions within a Content Area for approval block types
- B. Configure Content Blocks to only be usable within approved templates.
- C. Under user permissions, select limited template access.
Answer: B
NEW QUESTION 16
Which type of data can a subscriber easily update via the Profile Center? (Choose 2)
- A. List Attributes
- B. Email Address
- C. Data Extension Fields
- D. Order History
Answer: A,B
NEW QUESTION 17
A small company, with limited resources, has started to use Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email.
What is the optimal way to manage unsubscribes by communication type?
- A. Create a Boolean field for each communication type in the data extension and update the Profile Center.
- B. Create publication lists for each communication type, and associate the publication list on the send definition.
- C. Create separate data extensions for each communication type and customize the subscription page.
- D. Create suppression lists for each communication type, and associate the suppression list on the send definition.
Answer: B
NEW QUESTION 18
When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)
- A. Text buttons receive more clicks than graphics
- B. A call to action should be direct and action-oriented
- C. A call to action can be text or an image based button
- D. A call to action below the fold performs best
Answer: A,D
NEW QUESTION 19
A marketer wants to send the same email with the same send properties in several automation. Which activity should be created within Automation studio?
- A. Send email
- B. Automated send
- C. Template send
- D. Triggered send
Answer: A
NEW QUESTION 20
The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed. How should the automation be configured?
- A. Select the IT users from the Notification Settings panel on the Overview page in Automation Studio.
- B. Add a Send Email Activity to the end of the Automation workflow and configure it to send to a Subscriber list of IT staff.
- C. Navigate to the Automation's Activity tab and enter a comma delimited list of IT staff in the Run Completion field.
- D. Select and configure the Automation Studio Completion report from the Reports Catalog within the Reports application.
Answer: B
NEW QUESTION 21
Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey.
Which configuration is required to make decisions on this data?
The status data is connected to the contact in an attribute group.
- A. The entry sources data extension has a primary key and subscriber key.
- B. The Update Contact Activity Is used to make status updates.
- C. The Update Contact Activity us used to make status updates.
Answer: C
NEW QUESTION 22
NTO using three different email as a part of seasonal campaign and would like to compare the open entry through rates across the emails. Which feature will enable this?
- A. email comparison report.
- B. include measures within the filter
- C. compare emails send on the tracking page
- D. email send report
Answer: D
NEW QUESTION 23
The marketing team at Northern Trail Outfitters (NTO) is working to make newsletter emails more relevant to subscribers. The first step is to segment subscribers, so NTO is not sending a "batch and blast" newsletter.
The second step is to personalize content based on the data that has been collected from subscribers.
What are two ways NTO can continue to improve the relevance of its newsletter? (Choose two.)
- A. Change the color of the email background to match their subscribers' preferred color of choice.
- B. Use a substitution string to populate a subscriber's name in the subject line.
- C. Use a substitution string to populate a photo of the subscriber in the header of the email.
- D. Create content tailored to subscribers' interests and use dynamic rules to populate relevant content.
Answer: A,C
NEW QUESTION 24
Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content specific to the company's loyalty and non- loyalty members.
How should NTO build the email?
- A. Create a template and lock content in the template.
- B. Create multiple versions of the email for loyalty and non-loyalty members.
- C. Create a template-based email using dynamic content.
- D. Create dynamic content with a SQL Query activity.
Answer: C
Explanation:
Explanation
NEW QUESTION 25
A marketer for Northern Trail Outfitters (NTO) needs to dynamically update the sender name and email address based on the sales representative associated with the account. The data is stored in two separate data extensions.
Which two tools should the marketer use? Choose 2 answers
- A. Sender Profiles
- B. Personalization Strings
- C. AMPscript Lookup
- D. Delivery Profiles
Answer: A,C
NEW QUESTION 26
Northern Trail Outfitters (NTO) needs to use a point-and-click tool to test segmentation rules and verify that the correct subscribers are included in the segment. NTO will need to automate the refreshing of the segment once it is tested.
Which two tools should be used to test and configure the segment? (Choose two.)
- A. SQL Query Activity
- B. Data Filter
- C. Filtered Group
- D. Filter Activity
Answer: C,D
Explanation:
Explanation
NEW QUESTION 27
Which is a fundamental component of coding responsive emails?
- A. SQL Queries
- B. CSS3 @media Queries
- C. Span Tags
- D. Anchor Tags
Answer: B
NEW QUESTION 28
Northern Trail Outfitters (NTO) offers a 90-day trial on weekly snack box subscriptions. NTO would like to send out a series of emails to educate and remind members to purchase the subscription before the trial ends.
What tool is an option for this scenario?
- A. Automation Studio
- B. Content Builder
- C. Send Flow
- D. Contact Builder
Answer: A
NEW QUESTION 29
Northern Trail Outfitters uses HTML emails that have headers and footers coded into the email.
What tool can the marketer use to control default headers and footers on email sends?
- A. Delivery Profile
- B. Sender Profile
- C. AMPscript Lookups
- D. Dynamic Content
Answer: C
NEW QUESTION 30
When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)
- A. Text buttons receive more clicks than graphics
- B. A call to action should be direct and action-oriented
- C. A callto action can be text or an image based button
- D. A call to action below the fold performs best
Answer: A,D
NEW QUESTION 31
NTO email teams creating a reusable content block for its deals to run with campaign, NTO will cross promote these campaign in other emails in a single column content area this content will have one Image with text below it, how can the NTO email team create one content area and reuse it across other emails using content builder without writing any custom html.
- A. Create an image content block that accommodates pictures
- B. create an html content block and code the content by hand
- C. create a free flow content block that accommodates text and images
- D. create a text content block that accommodates text
Answer: C
NEW QUESTION 32
A marketer wants to create a responsive email that will render correctly across all email clients.
What tool could they use?
- A. GTL with tables
- B. CSS3 media queries
- C. Server Side JavaScript
- D. AMPscnpt with grid-based layout
Answer: C
NEW QUESTION 33
Northern Trail Outfitters wants to create a welcome series that changes based on subscriber behavior.
Subscribers will be sent down a predetermined path depending on whether they click on the second email or not.
Which Journey Builder activity should be used?
- A. Decision Split
- B. Engagement Split
- C. Filter Activity
- D. Random Split
Answer: B
NEW QUESTION 34
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