Microsoft Functional Application in Microsoft Dynamics Marketing : MB2-720

  • Exam Code: MB2-720
  • Exam Name: Functional Application in Microsoft Dynamics Marketing
  • Updated: Jul 15, 2026     Q & A: 90 Questions and Answers

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Microsoft MB2-720 Exam Syllabus Topics:

SectionWeightObjectives
Manage Leads and Segmentation20%- Lead management lifecycle
  • 1. Lead creation and scoring
    • 2. Segmentation and targeting
      Integration with Microsoft Dynamics CRM10%- Data integration and synchronization
      • 1. CRM data sharing
        • 2. System interoperability
          Email Marketing and Customer Journeys20%- Email marketing execution
          • 1. Customer journey automation
            • 2. Email templates and personalization
              Configure Microsoft Dynamics Marketing20%- System configuration and setup
              • 1. User and security configuration
                • 2. Marketing application settings
                  Analytics and Reporting10%- Marketing performance analysis
                  • 1. Reporting dashboards
                    • 2. Campaign analytics and KPIs
                      Marketing Campaign Management20%- Campaign creation and execution
                      • 1. Campaign tracking and monitoring
                        • 2. Campaign planning and setup

                          Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

                          1. Which two video file formats support markup in Microsoft Dynamics Marketing? Each correct answer presents a complete solution.

                          A) MPEG-4(.mp4)
                          B) Advanced Video Codec High Definition (.avchd)
                          C) QuickTime (.mov)
                          D) Material Exchange Format (.mxf)


                          2. You are creating an item for Microsoft Dynamics Marketing to use when invoicing expenses that are not associated with items or services.
                          What should you do?

                          A) Set the item type to Items/Services.
                          B) Set the item type to Standard Item.
                          C) Restrict the item for use by your company.
                          D) Set the item as the default item.


                          3. You need to import 100 client contacts from a Microsoft Excel workbook (.xlsx file) into Microsoft Dynamics Marketing.
                          What should you do?

                          A) Save the workbook to your computer in its current format and then import the contacts from the workbook.
                          B) Save the workbook to your computer as an XPS Document (jcps file) and then import the contacts from the saved file.
                          C) Save the workbook to your computer as a text (.txtj file and then import the contacts from the text file.
                          D) Save the workbook to your computer as an OpenDocument Spreadsheet (.ods file) and then import the contacts from the saved file.


                          4. You create a template to simplify the email marketing process. The template includes a From field to indicate the email message sender.
                          What does the From field display?

                          A) It displays a name you manually select from a list of Microsoft Dynamics Marketing contacts.
                          B) It automatically displays a generic name assigned to all marketing email messages.
                          C) It automatically displays the name of the person who created the template.
                          D) It displays a name you manually select from a list of Active Directory users.


                          5. As part of a marketing campaign, you send an email marketing message to the contacts associated with a marketing list.
                          Where can you track the performance of the email marketing message?

                          A) the email marketing message record
                          B) the marketing list
                          C) the Email report
                          D) the campaign record


                          Solutions:

                          Question # 1
                          Answer: A,B
                          Question # 2
                          Answer: C
                          Question # 3
                          Answer: C
                          Question # 4
                          Answer: B
                          Question # 5
                          Answer: C

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