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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Ned has created a website that includes a pop-up window for new visitors when they visit his site.
The pop-up window offers 25 percent off a purchase for one day only. Will Google AdWords have a problem with Ned's site?

A) Yes, because Google AdWords prohibits pop-up windows for visitors to websites.
B) No, as long as Ned's site isn't selling anything against Google's content policy.
C) No, because the pop-up window offers a discount to Ned's website visitors.
D) Yes, because the pop-up window offers a coupon that's good for one day only.

2. Which of the following terms refers to the amount of time it takes for a user to view the landing page after clicking an ad?

A) Click-through rate
B) ROI
C) Quality score
D) Load time

3. Which of the following statements is true about CPM ads in the Google Content Network?

A) CPM ads always occupy the entire ad space on a web page in the Google Content Network.
B) CPM ads require prepayment to participate in the Google Content Network.
C) CPM ads require text only in the Google Content Network.
D) CPM ads are not allowed in the Google Content Network.

4. Martha has created two ads through Google AdWords. Both ads show that they are eligible, but one ad has the message 'Bid is below the first page bid estimate' and a value for the bid. Which one of the following is an improvement Martha should try, to optimize her ads?

A) Increase the ad's cost per click bid
B) Change her ad to an image ad
C) Change the destination URL of her ad
D) Increase the ad's cost per impression bid

5. What is the relationship between a client's paid result (an advertisement) and a client's organic search result?

A) The better the organic search result, the higher the ad will be posted in order of paid results.
B) When organic search results are good (on the first page of results), the corresponding advertisement will cost less to display.
C) The higher the budget for the paid result (the advertisement), the higher the organic search result would be.
D) There is no correlation between paid results (the advertisements) and organic search results.

Solutions: