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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. What are two ways to use Marketing Cloud Connect (MCC) and Journey Builder together to create a Welcome Journey for new contacts in Sales Cloud?

A) Use a query activity to identify new records in the Contact Synchronized Data Extension, write results to new sendable DE, and schedule an automation to inject every 15 minutes.
B) Create an API integration from custom eCommerce platform directly to JB for new Contacts. Use EmallAddress as the SubscriberKey.
C) Use a Sales Cloud Journey Builder entry source to inject new Contact records directly into Journey Builder.
D) Create an API integration from custom eCommerce platform directly to Sales Cloud for new Contacts.

2. How are profiles merged In IS:

A) Probabilistic matching
B) Once a day
C) Deterministic matching on matched identities

3. How can Distributed Marketing messages be configured to use approval workflows?

A) All DM sends need to enable the''workflow active' settingwithin the message template.
B) Therearecurrently no approval workflows available.
C) It uses the standard Salesforce Approval Process feature to route content through manual approvals.
D) A customer support case needs to be opened to enable the functionality.

4. A customer wants to send ''Last Chance'' real time triggered messaging to their subscribers when stock of an items gets below 50 units. They want to include a dynamic ''Buy now'' link based on the product with low stock.
Which two APIs would support this use case?
Choose 2 answers

A) Journey API
B) Transactional Message API
C) Email SOAP API
D) REST API

5. Difference between inbox message and in app message.

A) Inbox message is displayed and stored in device in app message is displayed only 1 time
B) Inbox message is displayed once but in app message is displayed repeatedly
C) Inbox messages can be used only in los whereas in app message can also be used in android

Solutions: