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| Certification Vendor: | IBM |
|---|---|
| Exam Name: | IBM Personalized Marketing Solutions Technical Mastery Test v1 |
| Exam Number: | P1000-001 |
| Available Languages: | English |
| Section | Objectives |
|---|---|
| Topic 1: Analytics and Optimization | - Performance measurement and reporting - A/B testing and optimization techniques |
| Topic 2: Audience and Data Management | - Customer data ingestion and segmentation - Audience building and targeting strategies |
| Topic 3: Personalized Marketing Concepts | - Customer experience and personalization fundamentals - Marketing automation principles |
| Topic 4: IBM Personalized Marketing Solutions Overview | - Core platform capabilities and components - Solution architecture and integration points |
| Topic 5: Campaign Execution | - Omnichannel execution and delivery - Journey and campaign design |
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