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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

Question 1

How many CRM connectors can be active simultaneously in Marketing Cloud Account Engagement?

A. One each type
B. Many, but only Salesforce
C. There are no restrictions about that
D. One

Question 2

You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?

A. Create a form handler for each white paper
B. Create a form handler and enable progressive profiling
C. Create a form per white paper and enable progressive profiling
D. Create a form and enable progressive profiling

Question 3

The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a "Request a Quote" form, OR * Has a score above
175 and a grade above B+ Which assignment model will best achieve their goals?

A. Automation rule match All
B. Completion Action
C. Automation rule match Any
D. Page Action

Question 4

LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?

A. Send emails using dynamic content based on prospect account fields
B. Send the least targeted content first, followed by more targeted content
C. Send five emails exactly seven days apart, without any following steps
D. Send highly targeted content first, followed by less targeted content

Question 5

A customer has a CSV file of existing leads and contacts they want to import into Marketing Cloud Account Engagement as new prospects. Their Salesforce org contains duplicate leads and contacts with the same email address. They want to make sure the newly created prospects in Marketing Cloud Account Engagement are linked to specific lead and contact records in Salesforce. Their Marketing Cloud Account Engagement account allows multiple prospects with the same email address.
What import method should be recommended?

A. Match records by fuzzy match rules
B. Match records by Account ID
C. Q Match records by email address
D. Match records by CRM ID

Solutions: